American Eagle Visuals: Let’s begin
Hey, welcome back to my site!
Recently, I had the opportunity to become a merchandising team leader at American Eagle. I figured I would document my journey on here. I love having these moments to look back on. Plus, I thought it might be interesting to get some insight into what we do.
To begin, I wanted to share some background. The store I am at was in a rough place a year ago. My team and I have been working to get this store back on track. As a merchandising team, we started with catching up on shipment and getting the backroom organized. Now, we are at a place where we can focus more on the details. For today, I wanted to share some of my progress on making visual adjustments and doing floor-set. Here’s what I have done so far.
1st attempts:
Holiday 1 Floorset 2023:
Holiday 2 Floorset 2023:
Thank you so much for checking out my post. I hope you like this style of content. If there is anything business wise you wanted to know more about, then let me know in the comments below.
I hope you are having a great day. I will see you soon with something new!












